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Service · 01

UX consulting: user research and system redesign

Raylab redesigns systems after observing how people work and testing design decisions with users.

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User research determines the information structure, workflow, and features people will use. Raylab therefore starts UX work by observing how people work, before writing specifications or debating interfaces.

Relevant examples include the redesign of the House of Representatives’ main information channel, grounded in ethnographic research. The founder’s role in each example is stated on its page.

Situations we address

  • Feature-rich systems nobody uses

    Features are often built from requirement lists without observing how people work. We map real user tasks so the features we build are used.

  • Workflows that create confusion

    Staff move between applications or enter the same data repeatedly. Research finds those points of friction, and design removes them.

  • Inconsistent interfaces across systems

    Every team builds its own interface, so users have to learn again each time. A design system unifies components and display rules.

  • Design decisions based on opinion

    Debates about interfaces are hard to settle without evidence. Research findings give leaders a defensible basis for decisions.

How we work

  1. 01

    Understand

    We interview and observe users in their workplace, then map their tasks, constraints, and the rules that shape their work.

  2. 02

    Design

    Findings become flows, wireframes, and prototypes tested with users before development begins.

  3. 03

    Build

    Design is handed over as components and guidance ready for engineering, then tested in stages with real users.

  4. 04

    Adopt

    We help prepare training and feedback channels after launch, then judge success by how much the system is used.

Deliverables

  • Research & ethnography

    Findings, personas, and user journey maps that form the basis for design decisions.

  • UX audit & redesign

    An assessment of the current system, prioritised recommendations, and new interface designs.

  • Design system

    A component library and guidance that keep appearance and behaviour consistent across products.

Relevant use cases

Supporting experience

  • Indonesian Consulate General, New York

    Smart Consulate Office

    Digitized consular, socio-cultural, and economic services for 32,000+ Indonesian citizens across 15 jurisdictions at the Indonesian Consulate in New York.

    Founder’s role: Project Manager

  • DPR RI Expertise Agency (Badan Keahlian)

    AKTIF AI

    An AI ecosystem supporting the drafting of academic papers and bills at the DPR RI Expertise Agency, from research and regulatory harmonization to drafting.

    Founder’s role: Product Experience Advisor

  • Culture

    Indonesian Vibez

    A platform for introducing Indonesian culture to travelers, the diaspora, and international audiences.

    Founder’s role: Project Manager

This experience comes from the founder’s assignments before Raylab was founded, as an individual consultant and alongside other companies and teams.

Questions about this service

How is user research different from a satisfaction survey?

Surveys ask for opinions; user research observes real behaviour. We use interviews, observation, and ethnography to see what people actually do at work.

Can Raylab redesign a system that is already running?

Yes. A UX audit maps friction in the current system, then redesign is rolled out in stages so services keep running during the change.

Can the design work be handed to our internal team?

Yes. The result is a set of prototypes, components, and guidance your team can continue. We can also help build it through Digital Product Delivery.

How long does research and redesign take?

It depends on scope. We usually start with a Discovery Sprint to map the problem, then agree the stages once scope is clear.

What are you trying to achieve?

Tell us what you need. We will start with that context.