AI & DIGITAL TRANSFORMATION CONSULTANCY
Technology, Thoughtfully Built.
We help institutions shape strategy, build digital products, and apply AI around the needs of users and the organization.
Services
- 01
Human-Centered UX
User research and experience design for digital services that are easy to use.
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AI Product & Strategy
Identifying relevant AI applications and designing products that answer real needs.
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Digital Transformation Advisory
Setting transformation direction through strategy, governance, data, and system architecture.
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Digital Product Delivery
Seeing digital products through from planning to real use.
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EXPERIENCE
The founder’s professional experience
Five featured assignments from the founder’s work in government, health, multilateral institutions, and civil society.
This experience comes from the founder’s assignments before Raylab was founded, as an individual consultant and alongside other companies and teams.
PBNU (Nahdlatul Ulama)
Digdaya NU
Bringing letters, boards, cadres, pesantren, mosques, and an AI assistant into one ecosystem.
Founder’s role: Head of Digital PMO, PBNU (consultant)
DPR RI (House of Representatives of the Republic of Indonesia)
DPR RI Website Redesign
Redesigning the public information channel with user research as its foundation.
Founder’s role: Project Manager
Ministry of Health of the Republic of Indonesia (Digital Transformation Office)
Ministry of Health Digital Transformation
Aligning health transformation strategy with digital product priorities and SATUSEHAT.
Founder’s role: Strategy & Planning Manager, Senior Product Manager
Asian Development Bank, supporting the Ministry of Health
Health Information Systems Integration — ADB
Mapping overlapping health information systems and their integration needs.
Founder’s role: Health System Specialist
BNPB (National Disaster Management Agency)
BNPB Information Systems Audit and Grand Design
Shaping disaster management information architecture from an audit of 50+ applications to a grand design.
Founder’s role: Product Strategy for the grand design and architecture
From understanding the need to real use.
- 01
Understand
Examining users, processes, and organizational needs.
- 02
Design
Setting direction, flows, and the shape of the solution.
- 03
Build
Developing and testing in stages.
- 04
Adopt
Supporting use and improvement.